I found amazing article about SEO Controversy. Hope this article will help you to understanding more about SEO.One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases.

Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings.

Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very heavily on meta-title and other html or code-based SEO strategies for sites that are less content oriented.

Purists on both sides of the argument will say their approach is far superior to the other.

For the content sites they can judge their success through keyword strategies that are observable in long-term site rankings.

For the non-content sites they can observe keywords or phrases being used to determine site rankings from a more technical source in behind-the-scenes code.

So, which is the better approach?

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So I need more traffic. Its my fault not able to update my blog regularly because my teaching schedule is full. T_T My Alexa rank drop from 136k into 152k. So sad. The reason is my traffic is dropping 50-100 Unique visitor than it used to be. So sad. T_TThis is the lifeblood of the business. No traffic – No business, More traffic – More sales

The question is – How do you get this highly targeted web site traffic.

I found a list some of the most popular methods to gain traffic.

1. Pay-Per-Click (PPC)

Of all the pay per click search engines, Google Adwords is the largest and most popular.

This method, when done correctly, will increase your exposure, and give fast results. You must keep up to date with Google’s rules, so be sure to read them. You pay a one off fee when you register and set up your campaign. You can have your campaign up and running in minutes. There is a minimum bid, but of course you will have to pay more than this. But the beauty of Adwords is you can set a daily budget of how much you are willing to spend.

2. Link popularity

This is achieved when other sites have links to your site. If a high traffic site has links, the search engines perceive both sites must be popular. The important thing is to have quality web sites linking back to your site.

Exchange link, create quality content it will help you to gain link popularity.

3. Reciprocal Links

This is where you exchange links with other quality sites. You can create a links page on your site. This create a resource that visitors will want to return to. Find quality (there’s that word again) web sites related to your subject and contact the webmaster about exchanging links.

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As well as link building and on-page optimization, there are some other very important SEO factors which can help your website index and rank in search engine listings. The following techniques are grouped into the category named ‘website optimization’ and should not be overlooked when preparing an SEO campaign.

Domain Age and Expiration Date

Google and other search engines include many factors within their ranking system. One of these factors is trust rank. Owning a domain that has history improves the trust rank as does registering the domain for a long period of time. Try to make it always in up time. I lost my traffic almost 30% when my domain down for a week.

Website History

Again trust rank comes into play here. If your website has been archived in the search engine results for a long period then it will help improve rankings and indexing of web pages created in comparison with a fairly new website with no history. So.. my blog is still new since its age only 1 years old.

Structured Navigation

When creating a website, it is important to provide a well structured navigation, not just for users but also to allow search engine bots to follow links and index web pages within your website. Structuring your navigation correctly can help all you webpages be indexed and should help the flow of Google’s Page Rank spread through out the website.

Valid HTML

As with structured navigation, the importance of valid HTML to search engine bots is to allow all webpages within your website to be indexed within the search engine listings. Validating your HTML will ensure that the bots do not hit any ‘brick walls’ within the code that prevent them from reading the rest of the webpage.

Contextual Linking

To further help the indexing of your webpages and to even out the flow of Google’s PageRank, it is useful to include links within the content text of your webpages. Wikipedia is a perfect example of how this should be done. Every time you write some thing that related with your previous article just link to it.

URL Structure Including keywords in your website’s URLs will help you rank for those terms. If your website uses dynamic URLs created through variables then think about rewriting them. Separate keywords using a minus character (eg. search-phrase.html) and try and keep the important keywords as close to the beginning of the URL as possible.

Regional Targeting

If you wish to target a certain region then there are a few steps you can take to help this process. Firstly you can choose a relevant domain such as a .co.uk (UK) or .de (Germany) rather than a generic .com domain. Then look at your hosting IP location, search engines can access this information and will use it to decide your target audience. Finally, Google Webmaster Tools allows you to set a geographic target which is useful if you have a .com domain.

Site Maps

Search engine bots look for site maps when they visit your website. Providing a standard HTML site map will help improve the indexing of your webpages and allow bots to find webpages that they might otherwise have missed. You can now also provide and submit an XML site map which all the major search engines have took on as a standard. Use your robots.txt to tell bots where to find your XML site map and also submit it to Google Webmaster Tools and Yahoo Site Explorer.

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