The ABCs of Domain Names
This is for you who confused how to chooise domain name
Everything on the Internet starts with a domain name!
I know that may come off as a bit over reaching – but its true. From email to news, search, video or anything else on the Internet – you have to know where you’re going which is only achieved by a domain name.
The ABC’s of domain names, which as a title may come off as a little corny to you, is an exercise that makes you think about your industry or business, what you’re doing in it, and how you go about doing what you do as it relates to domain names. The use of the ABC’s format is to provide a simple, back to basics approach to deliver fundamental concepts that provoke thoughts, ideas and questions on domain names and how they are a part of your world.
So, whatever all of that means – lets dive into the ABC’s of domain names and find their relevance in your line or work, personal life, hobbies, educational background, experience or special areas of interest to see what jumps out and comes naturally to you:
A: Advertising – domain names offer the perfect venue to advertise your product or services or to provide potential revenue by domain parking and/or affiliate programs.
B: Branding – the brand is in the name. Having a great targeted domain name can really build a brand, or can actually be the brand (eg: Google.com)
C: Community – the Internet is all about an interconnected community. Through domain names, you create a real destination and an identity for what can become a community.
D: Direct Search – having a generic word based domain name is your best path to direct search traffic. Direct Search is here to stay and will likely take an increasing share of the overall search marketplace. Direct search bypasses the likes of yahoo.com and google.com as the user types in the destination site directly into their browser (ie: www.computers.com).
E: Ecommerce – want to conduct business online – you need to start with one primary thing – a domain name. Ecommerce is one of the leading uses of the Internet.
F: Friends & Family – connect with your friends and family with domain names – either by email, your favorite websites, or photo sharing sites and videos, etc.
G: Global – synonymous with the Internet – domain names (particularly .com) have mass broad appeal on a global basis, with global potential.
H: High Returns – where else can you buy a piece of virtual real-estate for $8.00 and sell it within a matter of weeks or months for over $1000? Fund.com just sold for $9.99 Million in March of 2008.
I: Investment – domain names are appreciating more than any investment for the price. Similar to investing in stocks, bonds, real estate or insurance – domain names offer what I believe to be stable long lasting appreciation with the potential to create astonishing returns. Want to learn more about domain investing – you can always check out www.domainprofitsbook.com.
