7 Jan
You have huge site and confused how to improved SEO for it? Dont worry, I found this article on net. And I will try to make it simpe.
So… there is so many content of your site… there is a lot of spread ‘focus’ in one website. So how you will make it focused? Simple.. just created Glossary and FAQ! With FAQ and Glossary, you can collect all information into one simple page.
Create a Glossary
I imagine we have both shared one frustration with the Internet at one tíme or another and that is jargon… and too much of it. Acronyms, and bafflegab seem to be unintentionally utilized on websites all over the web (I am guilty too, I admit it) and I often wish there was a simple way to find a definition within a website rather than visiting an online dictionary. In some cases I find a website where the owners have smartly linked a potentially confusing term to an off-site definition which is kind to the user but a waste of a great optimization opportunity. Whenever an occasion arises where a link to a definition would be worthwhile it makes far more sense to link to that content within your own website so that you can gain credibility in the eyes of a major search engine like Google.
A search engine algorithm tries to ascertain credibility in much the same manner humans do; we just take our innate calculations for granted. So consider how you would feel if you were on the woodworking site reading a tutorial on building a rocking chair and whenever a confusing term appeared you were provided with a link to a glossary on the site kindly defining the term. This small convenience would probably inflate your opinion of the usefulness of the website and in-turn the credibility of the website would be less in doubt. Search engine algorithms assimilate these helpful links in much the same manner so by helping your visitors you are also helping your website.
Wait! There is another bonus to having a glossary:
As an added benefit glossary pages also have a great chance at obtaining rankings for their associated definitions precisely because they have links from relevant text pointing to them. As a result, a woodworking glossary might become an entry page for curious surfers or even a page where other woodworking sites link to for a definition.
Create a Frequently Asked Questions (FAQ) Page
Most page that viewed at site is Home and FAQ. So if you created FAQ and has so many keyword that relevant it will be great. And you also put link on it its help you visitor a lot.
Yet another bonus from having an FAQ:
It is very common for the average surfer to search the web using questions. If your FAQ uses the wording that you think your prospects will use when searching, you will have a good chance at acquiring some extra high quality traffic. Do some research using a keyword analysis tool and try to find the best wording for each FAQ.
Tips for Building an Optimized Glossary or FAQ
Now I imagine that every expert in the SEO field has a different preference for designing the ‘ultimate’ glossary or FAQ but there are definitely some important tips to keep in mind for both:
1. Keep the pages relatively short. For example, I do not recommend having the entire glossary or FAQ on a single page unless they are relatively small. Ideally I would limit the number of questíons or definitions to 10 or 15 on each page.
2. When building a FAQ try to devote each FAQ page to a singular topic. For example, on a woodworking site the FAQ for one page might be on the installation of a wood floor and another page would be devoted to questíons on laminate floor installation.
3. When formatting the content for both the glossary and the FAQ try to link to related content within your website. This way if any visitors or search engines enter the site via one of these pages they can find great related reading material in a single click.
4. Make sure that a “back” button or a button that takes the user to the glossary or FAQ main navigation is available after each definition/answer. This will make it easier for visitors to navigate each resource or find their way back to their original reading material.
5. Add content to both resources whenever possible. It is often very simple to add a new definition or question and over time each resource will become more and more valuable to your users and ultimately contribute more to your website’s success.
6. Ensure that the FAQ and Glossary pages are included in your XML sitemap so that search engines can regularly index them for fresh content [see Google XML Sitemaps ? The Basics ]. That said, I advise setting the suggested re-index rate monthly unless the resources will be updated more often than that. After all, these pages are supposed to help but not take away from the core content of your website.
Your Competitors Are Doing It or They Will
If your website lacks a glossary or a FAQ I can only hope that this article convinced you to make it a priority. These tools are noted as contributing factors to the success of competitors throughout many of my analysis contracts and simply put they are too simple to add for anyone to be without them. Even if you have to hire your search engine friendly web designer to add these resources the ends will justify the means.
About The Author
Ross Dunn is the founder and CEO of StepForth Web Marketing Inc.. Based in Victoria, BC, Canada, StepForth has provided professional search engine placement and management services since 1997. Ross is a search engine optimization and placement expert with over 9 years of marketing experience and is a Certified Internet Marketing and Business Strategist (CIMBS). Blending his experience in the art of web design and search engine optimization, Ross offers a unique and informed perspective on obtaining top search engine placements. Ross can be reached at ross@stepforth.com
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seo masih belajar nich btw wajah baru nich but nice
hmm… bikin faq, dan glossary yah? lom kebayang nih…
btw, boleh ga kita ambil beberapa glossary dari wiki trus kita edit dengan bahasa kita sendiri? apakah ini juga sebuah original cotent?