Another great artivle that I found on my mailing list. Enjoy

Just about everyone has a website today. Certainly, if you’re in business one way or another, you have a website. And people have different objectives behind their sites. Some are content-driven. Others provide an online service and have sophisticated user interfaces. Others still are designed to entertain and amuse their visitors. But regardless what your website is designed to do, there are a few primary objectives you should keep in mind before you start building.

Focus
This first website objective is FOCUS. Your site needs to have a narrow and specific focus. Why is this? Because there are literally millíons of websites out there and the visitors you’re lucky enough to attract will only take a few seconds to decide whether they’ll stick around or whether they’ll simply click the back button and continue browsing elsewhere. Within those few seconds, your site needs to communicate exactly what it’s designed to do so the visitor can decide if it meets his or her needs or not.

One of the best exercises to enhance the focus of your site is to establish a 15 to 25-word positioning statement that guides all your development activity going forward. Think about it like a mission statement. It should articulate exactly what your website does in just 15 to 25 words.

Another way to look at it is to do a Google search for a keyword in your field and see what comes up in the results page. Under each listing, there’s a short description of what that site is all about. As it turns out, the search engines get that description from the meta tags on those websites but it’s exactly the same thing. What do you want YOUR description to say?

Once you’ve established a positioning statement, you should display it prominently on your homepage. It should be one of the first things visitors see when they land on your website. And as I mentioned above, the same statement should be included in your meta tags as your site description. That way, the search engines know exactly what your site is about at the same time. And if your site shows up in a search results page, that description will show up as part of your listing.

Depth
The second objective is DEPTH. Again, this objective serves your visitors as well as the search engines. Build a massive amount of content all about your narrow business focus. That way, if a visitor lands on your website and decides in the first few seconds that they need what you’re providing, they’ll go on to find a ton of resources all about that topic, satisfying their need and establishing trust along the way.

(more…)

HURAY! I got my FIRST CHECK!

Not many! Only 27$ but they really send the CHECK! I want to scan the check, but unfortunately its on bekasi and its arrive today. wehehehe So I cant scan it yet.

What is ? Just make blog and advertiser will put ads on Ur blog. I’m using INLINE ads. So the link will on the article ^^

If U using wordpress 2.0 (Installing version), Ur site will be approved instantly even Ur site not has high traffic. Just install the plugin and activate. And just waiting they buy Ur ‘text” wehehehe No need to wait visitor to click your ads. As long as Advertiser want to buy it, U get the money ^^

This is my earning or 3 month from this site (I already sign up from April but still dont know how it works). Ahahah

And this is my October Earning (till 19 Oct). Not bad right?

So what are U waiting for? SIGN UP RIGHT NOW! weheheh

CLICK THIS LINK TO SIGN UP AT NOW!

 Now, its about Meta Tag. Important thing at website but not many people know about it. Enjoy this article

For the past two or three years, many search engines such as Google and a few others have given less and less attention, and in some cases, no attention at all to Meta Tags. The sole reason for this is simply because in the past, in the go-go days of the Internet, ie: before 2000, many web site owners and webmasters stuffed their meta tags with useless information, basically spamming the search engines.It wasn’t long for the engines to realize they were victimized and since that time, many of them now pay little if no attention at all to most Meta Tags. However, what if some day they come back? What if, at a future date many of the major search engines decide that the “penalty” has served its purpose and that its now time to remove it? Not putting any meta tags in a website may not be a good idea, since it only takes a few minutes to write them in the first place!

Meta Tag definition
Making a true definition of Meta Tags is a lot simpler than explaining their functioning and by exactly which search engines. The only reason to this is simply because very few engines clearly explain with any amount of precision what they do look or don’t look at and just how much importance they will actually give to any such and such parameters. Let’s begin with the easy part: Meta Tags are snippets of HTML code concealed into the pages of a website that are used by the major search engines in an attempt to store certain data about that website.

Such meta tags contain descriptions, keywords and key phrases, important site title information, etc. Such meta data is part of the many things search engines are seeking when trying to properly index a website.

To be sure, meta tags are not truly necessary when a webmaster writes or creates new web pages, or makes any kind of modifications to them. There are a few observers in the search engine optimization industry who claim that meta tags are completely useless. Such strong statements can be a bit misleading. Of course, you are still free to believe them if you like, but that may not be such a good idea. While not technically mandatory, Meta Tags can, in certain cases, help the rankings of a given website, provided certain other essential rules of SEO are maintained.

Once a new website is created and put online, search engine crawlers (spiders) will visit that site and try to index it in their database. Most major search engines operate differently and, by the same token, they each weigh different parameters of a web site according to their own (proprietary) algorithms. As a few examples, Google places a lot of emphasis on its Page Rank algorithm, Alta-Vista will place a lot of importance on the description tag and Inktomi tell you in their terms of use that it indexes both the complete text of the particular web page submitted, as well as all the meta-tags of all pages.

At the other end of the scale, there are other search engines like Exact Seek that are “pure-vanilla” Meta Tag search engines which will spell out that: “Your site will not be added if it does not have Title and Meta Description tags.” Inktomi also makes an extensive use of the keywords tag. Naturally, as can be expected, not all search engines work the same way nor do they have to. Certain search engines will place their importance on the actual overall content of the site.

Most major search engines have in excess of 125 individual elements and parameters they actually analyze when trying to rank and index any given website. Some of these important elements deal specifically with the way the pages were structured and also depend on other important factors such as keyword density, etc.

They will also take a note of websites that have omitted basic steps such as non-existent Meta Tags. For such search engines that have significantly decreased if not eliminated the importance of Meta Tags, there could be specific situations where the mere presence of Meta Tags could gain much more in importance. A good example to this could be websites making heavy use of rich graphics, or Flash content, but very poor or non-existent textual content anywhere on the site.

In the world of search engines, it is unfortunate to think that a picture is worth about 1,000 words to most people, but mean absolutely nothing to search engines. Search engines are totally blind when it comes to reading a picture or graphic of any kind.

When a website offers poor or non-existent textual content, the engines have to be more dependent on meta tags, in an effort to index it and add it to their database. With the most carefully written and designed websites, even if all the proper steps were taken to make certain the right Meta Tags are carefully edited and put in all the right places, unfortunately, some search engines will still completely ignore them. As helpful as some Meta Tags can be in certain search engines, good content in the site is still imperative.

Nothing can beat good, targeted & relevant content, filled with keyword-rich text spread evenly and categorized in all the carefully-defined sections of the site. As stated above, in such cases where the engine visiting your site depends on that content, it may be the only thing that will effectively work for your website.

The very best way to successfully use Meta Tags

(more…)

I got this article from rankforsale.com ^^ Enjoy

Question number one:

Please help! My website has been banned! I cannot find it anywhere in Google or even in AltaVista for that matter. Since 3 years now, I have been following all the great advice you give in your newsletter and on your website. I’ve always been number 3 or 4 on the first SERP of Google, but now I just cannot find my site anywhere! What should I do?

Under normal circumstances, sites don’t “fall off a cliff” like yours seem to have. Is it possible you may have done some “important experiments” or installed some new or unproven technology on your site recently? For any search engine to ban altogether a whole website takes some serious actions on the part of the webmaster or the site owner. I have seen many sites in the past (and still do) that get penalized for a month or two. But, to get banned altogether seems a bit exaggerated, although anything is possible.

My first suggestion to you would be to write a friendly email to Google explaining in detail what has happened and telling them “everything” they need to know, even if there “are” certain things you have done which you know you shouldn’t have. The great people at Google are also humans just as the rest of us and they know that sometimes, site owners will run into trouble, either by lack of proper knowledge or, as is sometimes the case, there could have been a few violations or abuses in their Terms of Use policies.

I still get a lot of assignments for websites that some of our “competitors” have, let’s politely say “abused”, and these sites were penalized for a month or two. Things like “invisible text” (you’d think that after all these years they would know better, but apparently not). The first thing I always do in cases like that is: first I look for anything that could have been in violation with any search engine, and then I correct it with the right and accepted procedures, and I always follow every step “by the book”. Once I have rectified and corrected all there was to be corrected, normally, after a 30 to 60 day period, these sites usually re-appear in the Google database and all the others for that matter.

To help speed-up things a bit, once I am finished with the “damage control” and once all “fires are extinguished”, I will write a friendly email to Google explaining them the Before / After scenario and tell them everything I know and normally, things get fixed afterwards. It may take 3 to 4 weeks, sometimes a bit more, but what is important is that the site gets back in the index and it usually does on most times. Always be frank and upfront when dealing with the major search engines and you should do pretty well.

Question number two:

Is search engine optimization writing all we need to rank well in Google and the other major engines?

The right answer to that is no. Search engine optimization (SEO) and search engine marketing is a science as well as an art. Additionally, it has to be an ongoing, continual effort. Search engine writing constitutes about 65 percent of your successful Internet marketing campaign. The other 35 percent depends on your actual site structure, quality inbound links, the keywords and key phrases used in your site and, generally speaking, the programming of the whole web site.

Always remember that if the search engines cannot spider (crawl) your site, your company cannot benefit from any improvements or modifications done to the site. Technology-related problems which could be caused by inefficient HTML coding, sites done using Flash technology or sites that make heavy use of graphics but almost no content must be carefully addressed before writing begins.

Worthy of consideration are reciprocal link exchange programs with other quality sites that are on topic is another powerful complement to increase your Page Rank and priority positioning in the major search engines.

Question number three:

I have been told that if we implement site tracking, measuring and analysis, it would help us. Is that true and if it is, how would it help us achieve better rankings?

Any effective search engine marketing campaign requires search engine-friendly, third party results tracking. Your company or business will instantly get the right information as to how long visitors stay on each page of your site, where they have been and where they are going in terms of their surfing habits, and if they are actual repeat visitors or customers. It is even possible to track all this information through to an eventual sale, effectively making your whole marketing analysis a real closed-loop verifying system.

I have written a lot in the past on how to successfully make a website that will convert well. There will be more SEO articles I will write in the coming few months that will also deal on this important conversion topic.

Question number four:

I have a pretty good idea of how my prospective customers search to find the products and services that my company offers, so why should I search my company’s keywords and key phrases?

(more…)