It has been known in search engine optimization (SEO) circles for quite some time that one could successfully implement what is referred to as a GoogleBomb. The best example was a search on the phrase “miserable failure”. A search on those words within Google would show George W. Bush’s biography at the White House website, in the top three or four results of the search results. This would occur, despite the fact that neither word in the search criteria resides on the White House website. At one time, Bush’s biography had been in the #1 spot, but counter-bombing campaigns moved Bush’s listing down the page a bit.

Many people have written about this phenomenon in time’s past. I have even written about it myself. When I wrote about it, my point was to show the importance of anchor text in a link to build the value of a web page in the Google search engine result pages (SERPS).

The “miserable failure” GoogleBomb came to exist within a loophole within the Google algorithms. Google puts a lot of value on the anchor text that point to a particular web page. It is part of their “one link – one vote” philosophy as to the value of a web page.

Bloggers joined forces to create thousands of links pointing to the White House website with the words “miserable failure” in the anchor text. The shenanigans of the George W. Bush bashers were eventually countered by their fellow bloggers on the other side of the political aisle. Eventually, the search phrase “miserable failure” would also bring up the Michael Moore and Jimmy Carter websites in the top few results for that search phrase.

The average person who did not understand the nature of the SEO game would occasionally stumble across these esoteric search phrases and get him or herself into a huff, because they thought that Google was stating their own political views. Of course, Google really does not have an opinion, at least not one that would ever appear in their search results.

The GB Update…

In this case, the GB Update is not so-named because “George Bush” disappeared from the “miserable failure” search results. Instead, it is so-named because it is the “GoogleBomb” update, which Google implemented in January of 2007.

Once the update was implemented, the “miserable failure” search began to only return pages that talked about GoogleBombs from a technical standpoint.

With the GB update officially rolled out (http://googlewebmastercentral.blogspot.com/2007/01/quick-word- about-googlebombs.html), people began the standard Google-update panic process.

Hundreds of posts began appearing on forums concerning the GB updates and the fear that link-building efforts undertaken by search engine marketing (SEM) companies and webmasters would be hurt as well.

So, I did a bit of research. I have run several linking campaigns on my own behalf, and on the behalf of clients. Those campaigns were put together with a mix of keyword phrases nestled in the anchor text of links to our websites. I checked the status of all of the websites I represent, and without fail, our linking campaigns had not been hurt by the GB update.

Interesting Changes From The GoogleBomb Update

According to Matt Cutts of Google, the changes in the GB update were all completed within the Google algorithm. Cutts has always said that Google does not like to manually rearrange the search engine results, so an algorithmic solution to the GoogleBomb was in order. A few of the Google engineers worked together to find a solution to the GoogleBomb issue.

In an attempt to understand what had changed, I looked at a few of the more notorious GoogleBombs of past and discovered some interesting facts.

Also, we are still getting questions as to why we are revamping Bidhire. As some of you have put it, you think we are cheating you or taking it away. ON THE CONTRARY!!! We are developing it as fast as possible to MAXIMIZE your returns. Like we said last time, would you rather own 90% of a website with no potential or 50% of a website with MASSIVE potential? We gave TIB members over a month to market Bidhire and the returns were dismal at best. It does not make sense to complain and say “it is ours - let’s leave it as is” and watch it sit there until someone else comes out and beats us to market. Bidhire is unique and has massive potential, but we have to act NOW! I hope that you can now understand why we are doing what we are doing i.e. trying to make you money. If we did it any other way, we would risk our unique position and marketing control.

“We have some more good news for our TIB member/owners. Our Google ranking has moved up nicely but we are still not on the first page (first page means big revenues - which means more money to our members). In order to get that ranking and more advertising revenues, we have decided to ask our members to link us to their websites. But wait - we are not asking you to do this for nothing. We will give you points - the same points you get for referrals and for reading emails!

If you have a website, we will give you 5 points if you link to us using the url down below (you must add your affiliate ID to it). Doing this will benefit you and us both. You will get the points, and you will also get the referral points when someone clicks on your link. That means that you will earn more and hold a bigger owners portion as well. If you have a few websites, we will give you 5 points for each one that you place a link on. I am sorry but we can NOT do reciprocal links at this time and that is why we are offering this deal.

We have text links and banner links both, so you have your choice. The only requirement that we have is as follows:
Members will need to send their member ID, their name, and the website where the code we provided is displayed to links@itconsultinglive.com so that we can confirm your link. Points will take up to 2 weeks to add as we have to verify these manually.

As we all now, the more points that you have, the higher your ownership stake will be. Please link us anywhere that you can. We will also allow links on places like Myspace or similar websites. No cheating as we will check these links ourselves.

There are 3 types of links that can be used . Down below you will see that they all have the affiliate number 10271. YOU MUST ERASE THAT AND REPLACE IT WITH YOUR AFFILIATE NUMBER OR YOU WILL NOT GET CREDIT. ONLY CHANGE THE AFFILIATE NUMBER - DO NOT CHANGE ANYTHING ELSE:

1. Text link - copy/paste the below and replace with your Affiliate URL
Opt-in Email Advertising & Marketing
OR
Opt-in Email Advertising

2. Banner link - small banner - 88×31 - copy/paste the below and replace with your Affiliate URL

3. Banner link - large banner - 648×60 - coyp/paste the below and and replace with your Affiliate URL

Please make absolutely sure that you follow the above directions or you will not get credit.

In closing, we are all working together to make money. Please do your part and get the word out about TIB and Bidhire.com. The internet is a numbers game and we are very close to getting those numbers. A little help from each one of you will put us over the top. Let’s make this a goldmine for us all!! Have a great weekend!