All websites want to be listed at the top of the best known search engines. Website developers and business owners alike understand that an effective site involves more than simply spending time and money on a good design. The overall goal is to get visitors to the website and then make it ’sticky’, using good, solid content to keep them there. In this context, design is only used as a tool to make the content visually appealing to the target audience.

Boosting a company’s web presence is a crucial aspect of any good marketing campaign, and search engine optimization (SEO) is how successful websites get visitors, and keep them. Search engine optimization is the art of striking a balance between the words and phrases visitors use in search engines when looking for information, with website content that is written to appeal to site visitors.

Discovering which keywords your site visitors are looking for is the first step in writing SEO copy. Writing copy that motivates and interests your readers, while keeping focused on the purpose of the website (based on these terms) is next. Writing effective SEO copy takes time and practice, but the end result is a major boost in both your site’s appeal to visitors and its overall search engine rank. 

by: Laurence James